Malaria and protective behaviours: is there a malaria trap?

In spite of massive efforts to generalize efficient prevention, such as insecticide-treated mosquito nets (ITN) or long-lasting insecticidal nets (LLINs), malaria remains prevalent in many countries and ITN/LLINs are still only used to a limited extent.
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Berthélemy J-C., Thuilliez J., Doumbo O., Gaudart J., "Malaria and protective behaviours: is there a malaria trap?", Malaria Journal, vol. 12