Malaria and protective behaviours: is there a malaria trap?

In spite of massive efforts to generalize efficient prevention, such as insecticide-treated mosquito nets (ITN) or long-lasting insecticidal nets (LLINs), malaria remains prevalent in many countries and ITN/LLINs are still only used to a limited extent.
Citation

Berthélemy J-C., J. Thuilliez, O. Doumbo, and J.Gaudart "Malaria and protective behaviours: is there a malaria trap?" Malaria Journal, vol 12, juin 2013